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Ken Drab
Marketing Director
(352) 371-3948
(800) 222-3948
ken.drab@roomsaver.com
TRAVELER DISCOUNT GUIDE OFFERS MULTI-GUIDE DISCOUNT
January 23, 2006 – Traveler Discount Guide, the nation’s largest and only monthly hotel coupon guide is announcing a 10 percent discount for hotels who advertise in multiple guides. The discount is aimed at helping them gain more of the walk-in traveling audience by increasing their exposure.
“This is a great incentive for hotels,” said Randy Cochran, General Manager of Traveler Discount Guide. “Now hotels can increase their occupancy incrementally and broaden the scope of their marketing by advertising in multiple guides.”
The move initiated by Travel Media Group, who manages other industry guides that overlap in some markets, became effective at the beginning of the year. Travel Media Group’s other guides are offering the discount as well.
“The hotel business is extremely competitive,” said Cochran. “While that’s not groundbreaking news, millions of travelers pick up our guide and sometimes grab some of the others. By being in multiple guides, it gives the hotel a chance to reach more walk-in travelers.”
The power of TMG’s distribution coupled with the mass appeal of hotel coupons enables an advertiser to showcase their property and capture greater market penetration.
“Lead generation and return on investment are what we focus on for our advertisers,” said Cochran. “This is another method for those hoteliers to reach out to as many travelers as possible while maximizing their advertising budget.”
About Traveler Discount Guide
Traveler Discount Guide, originated the discount guide industry as the ‘Exit Information Guide’ in 1982. Today, the original Green Guide operates coast to coast throughout the contiguous 48 states with an extensive network of over 19,000 interstate distribution locations and a client base of over 6,000 hotels, motels and resorts. More than 40 million Traveler Discount Guides are distributed in the U.S. annually, rewarding smart travelers with discounts on hotel rooms while providing hoteliers incremental walk-in business. Traveler Discount Guide is a division of Travel Media Group, a wholly owned subsidiary of Trader Publishing Company.
About RoomSaver.com
RoomSaver.com, created in 1999, is the Internet’s premiere hotel coupon and traveler information website. RoomSaver.com aggregates discounts from more than 4000 hotel listings in a single location, providing the largest selection of hotel coupons to over 325,000 visitors each month. By offering both coupons and a direct link to most hotel’s websites, travelers have a comprehensive way to save money and stay at the hotel of their choice. RoomSaver.com also provides multiple photos and comprehensive search functionality to aide travelers in their decision making process. RoomSaver.com unites the traveler and hotelier online – dramatically improving the way people research, locate and advertise hotel rooms. RoomSaver.com is part of Travel Media Group, a wholly owned subsidiary of Trader Publishing Company.
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