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RoomSaver.com's Exclusive Travel Club Appeals to Hoteliers
October 23, 2003, Virginia Beach, Va. - RoomSaver.com, the Web's most comprehensive source for hotel discounts and a division of Trader Publishing Company, today announced that membership to their free Travel Club has grown by 19% over the past year, averaging 620 new members per week totaling over 109,000 members.
The Travel Club has grown immensely since its inception around May 1999 when it was still a part of Travel Media Group, which operates RoomSaver.com's affiliate magazines, Traveler Discount Guide, U.S. Travel Guide, Travel Saver Guide and Travel Coupon Guide. Online travelers can sign up for free and receive an online coupon book in which to save coupons for the duration of their membership. Further, members can opt in to receive the weekly Travel Specials newsletter via e-mail in which various hotel properties are featured.
Hospitality professionals take advantage of the Travel Club membership by getting their message in front of over 99,000 value-conscious travelers who have chosen to receive the weekly e-newsletters. With RoomSaver.com's weekly Travel Specials e-mail blast, hotel properties' brief endorsement and a link to their Web site drives qualified leads to their door. A current advertiser commented that of the visitors from the e-mail blasts, '?20-30% continue through to the reservations page to check rates' and further mentioned that the weekly e-mail blasts were a 'nice supplement to the banner ad campaigns' that are running on RoomSaver.com as well.
Hoteliers find the demographics of this group very appealing, as forty-three percent take 5 or more trips per year, 69% prefer to travel by car and 43% favor spending between $40 - 59 per night on lodging. Further, 20% of the Travel Club's members are seniors aged 55 and over, which also comprise 47% of the leisure travel market and are America's fastest growing age group.
'We're thrilled about the membership growth of our Travel Club, as it is a fantastic indication of the devoted visitors of our site,' said Rick Murchake, general manager of RoomSaver.com. 'Our goal is to send this audience of value-conscious travelers to our clients' ads, and ultimately, to fill their rooms.'
About Roomsaver.comHeadquartered in Virginia Beach, Va., RoomSaver.com is the web's most comprehensive resource for hotel discounts. As a division of Trader Publishing Company and part of Trader's family of over 20 Web sites, RoomSaver.com provides a thorough hotel coupon database for travelers while serving as a convenient and effective advertising forum for hotels and other travel establishments. RoomSaver.com is also the online coupon provider to four magazines, Traveler Discount Guide, Travel Saver Guide, U.S. Travel Guide, and Travel Coupon Guide, which have a combined annual distribution rate of 60.3 million. For more information about RoomSaver.com, call toll-free 800.766.6728 or visit www.RoomSaver.com.
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