Client Newsletters on RoomSaver.com
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Vol.2, No. 8 : August 2005 
IN THIS ISSUE: > Industry News > What?s going on at RoomSaver.com? > Q&A > Most Hotel Reservations Are Decided and Made by?(Fill in the Blank) > WIN FREE STUFF from RoomSaver.com! > Traveler Tribute > Workers stretching business trips > Success Stories? > Comments |
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INDUSTRY NEWS
WHAT'S GOING ON AT ROOMSAVER.COM RoomSaver.com?s production team has been hard at work on improving the look of our site. Our search result pages have been upgraded to not only be more visually appealing, but to also allow visitors easier access to listings. Featured properties will run horizontally across the top of a results page so that listings start above the page fold. In addition, listings are more concise, with improvements in look and location of links. There is one main link for a detailed map for all the results under a search. Please check out these improvements, which will be live after August 3. Stay tuned for more RoomSaver.com activity. Always visit our website to keep abreast of your listings! Let us know if we can make any changes for you. Q&A How can I move my hotel higher in the listing? Listings on RoomSaver.com follow an order based on both package type and hotel rate. Featured Listings come first, followed by Featured Nearby, Premium Listings, Premium Nearby, and finally Basic. Within packages, the list goes by rate in descending order of highest rate first, then going down. The rate, appearing in red, is at the upper right hand corner of the listing. If a listing does not include a specific rate, and instead contains a phrase, such as ?Click Reserve Now for Rate? it will fall after those that specify price. Listings with phrases generally show in alphabetical order. To move your hotel?s listing higher, you should first consider an upgrade in package, if you haven?t already. Second, it?s important to list a rate, keeping in mind that higher rates appear first. To discuss package options, please contact sales at sales@roomsaver.com or by calling 800-766-6728, option 2. Most Hotel Reservations Are Decided and Made by? (Fill in the Blank) By Emmanuel Gardinier Who are your most important guests?.
That?s right! Apart for male specific destinations (like a buddies golf trip) or business-oriented hotels (and with the growing number of women traveling on business this is also changing), most of your reservations are decided and made by women. From female executives, to secretaries booking for their bosses, and the wife booking the vacations for the family or the weekend getaway, it?s usually the women who decide where we stay. So you better start paying attention. Orient your marketing effort to the fairer sex; make your property more appealing to them. RoomSaver.com demographics taken from comScore Media Metrix Ratings show that over half (56.2%) of our visitors are women between the ages of 35 and 44. Our detailed listings, in conjunction with our online Brochures and Trip Clips, highlight your property in the best light. Take advantage of RoomSaver.com?s features to give visitors maximum exposure of what your hotel can offer! Click here to view the full article on 4hoteliers.com> WIN FREE STUFF FROM ROOMSAVER.COM! How many whispers do you receive from RoomSaver.com?s Call Reservation center? Tell RoomSaver.com how many reservations you generate from the toll-free 800 number! To find this information, simply login to your Advertiser?s Corner account. Select Call Reservation Center under Reports, check your property?s stats and then tell us how many times the toll-free number has connected visitors to you. While you are logged on, take advantage of the other reports on your property. They are a good way to measure the success of your ad. E-mail your entry to editor@roomsaver.com Be sure to note your name, property name, location and phone number. If you have forgotten your username and password, please contact Customer Service at custserv@roomsaver.com or by calling 800-766-6728, option 2. If you are one of the first 20 to respond, you will receive a free gift! TRAVELER TRIBUTE? ?RoomSaver.com is a great way to save money. My husband and I travel to the States from Australia yearly and it?s a great way for us to make our money go a bit further?? ? G. Gallagher Workers stretching business trips Friday, 22nd July 2005 Source: Deloitte & Touche USA LLP Business travelers frequently extend their trips by tacking on a bit of vacation, according to a recent travel, hospitality and leisure survey commissioned by Deloitte & Touche USA LLP. More than half (55 percent) of all business travelers reported taking at least one combined business/pleasure trip last year, and 70 percent brought a family member or friend with them on these trips. Further, 54 percent extended the trip by staying at least one extra night at the same lodging facility. Survey respondents said they pay more for lodging when they travel for business than when they travel for pleasure. This was true even among those in the upper income groups. At the same time, 23 percent of all business travelers said their company?s travel guidelines have become more restrictive over the past year. Among business-only travelers, 35 percent typically spent $126 or more for a room, compared to only 25 percent of vacationers. RoomSaver.com gives hoteliers a great opportunity to highlight amenities that attract both business and leisure travelers. Featured Premium listings can have up to ten amenities showcased, while Premium can have a maximum of six. A listing?s Brochure button allows for even more detailed description of your property. Business travelers want to know if your hotel has easy-to-use electronics, an onsite restaurant, high-speed Internet connection, or transportation to the nearest airport. Click here to view the full article on 4Hoteliers.com> SUCCESS STORIES? ?RoomSaver.com is a great advertising tool for us. It is not very expensive, yet drives quite a bit of business to our door. The phone rings more often and we are getting many more visits to our website. RoomSaver.com is a great advertising tool and we plan to keep our listing for many years to come as it works so well.? ?Robert Iemmolo, Quality Hotel, Niagara Falls, Ontario We want to know about your success using RoomSaver.com, and what your employees and guests think. If you, your colleagues or one of your guests would like to share an experience with us, please e-mail editor@roomsaver.com. COMMENTS Share your opinions and suggestions about RoomSaver.com! Is there information you would like to see in RoomSaver.com Monthly? E-mail your suggestions to the editor at editor@roomsaver.com. To unsubscribe, please send an e-mail to marketing@roomsaver.com. with the word, ?remove? in the subject line. If you believe you have received a fraudulent message or have a concern about fraudulent activity regarding RoomSaver.com, please contact us at reportfraud@roomsaver.com or 866-603-6195. RoomSaver.com 5301 Robin Hood Road Suite 200 Norfolk, VA 23513 800.766.6728 866.353.9525 (fax) info@roomsaver.com |
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