Client Newsletters on RoomSaver.com
 |
 |
|
Vol.2, No. 6 : June 2005 
IN THIS ISSUE: > Industry News > What?s going on at RoomSaver.com? > Q&A > Say hello to shoppers that say goodbye to Expedia & Co. > WIN FREE STUFF from RoomSaver.com! > Traveler Tribute > Search study offers marketing insights > Success Stories? > Comments |
|
INDUSTRY NEWS
WHAT'S GOING ON AT ROOMSAVER.COM
Always visit our website to keep abreast of your listings! Let us know if we can make any changes for you. Q&A How do I know I?m getting traffic from RoomSaver.com? Your property?s traffic can be viewed by logging onto the Advertiser?s Corner on RoomSaver.com. The Reports Table in the Advertiser?s Corner allows you to view the number of travelers that have clicked on your listing, clipped and printed your coupon, visited your website, Trip Clip or sent you an e-mail. Reservation Call Source Stats gives you information on the number of travelers that called your toll-free RoomSaver.com Reservation Call Source number. The Reservation Call Source number is free with your Featured Premium or Premium package and is a good tool for calculating your return on investment. If you have forgotten your username and password, please contact Customer Service at custserv@roomsaver.com or by calling 800-766-6728, option 2. SAY HELLO TO SHOPPERS THAT SAY GOODBYE TO EXPEDIA & CO. by Markus Busch June 27, 2005 When it comes to online hotel reservations, more and more travelers not only turn to online travel agencies because of their booking-engines, but also the convenience of their shopping-engines as a first stop of reference when researching and planning their upcoming hotel stay. That holds especially through for resort hotels where consumers require more information than currently available on the sites of online travel agencies. If you stay for a week or your valuable short break, you would like to know exactly what you are getting, and not just some stamp-sized pictures. According to a recent report by PhoCusWrightnow exactly what you are getting, and not just some stamp-sized pictureo hotels directly, as three out of ten travelers shopping at online travel agencies ultimately purchase directly from a hotel. As a portal website, RoomSaver.com drives traffic directly to your property. Travelers reserve accommodations through your website or front desk. You maintain control over your rate, property information, among other features, such as the Online Brochure. The Online Brochure allows you to display four photos, 500 words of marketing text, and links to your e-mail and website. Featured Premium packages also include ten amenity listings and a multimedia Trip Clip that includes up to ten photographs. Travelers know exactly what they are getting when they search listings on RoomSaver.com! Click here to view the full article on HotelMarketing.com> WIN FREE STUFF FROM ROOMSAVER.COM! How many whispers do you receive from RoomSaver.com?s Call Reservation center? Tell RoomSaver.com how many reservations you generate from the toll-free 800 number! To find this information, simply login to your Advertiser?s Corner account. Select Call Reservation Center under Reports, check your property?s stats and then tell us how many times the toll-free number has connected visitors to you. While you are logged on, take advantage of the other reports on your property. They are a good way to measure the success of your ad. E-mail your entry to editor@roomsaver.com Be sure to note your name, property name, location and phone number. If you have forgotten your username and password, please contact Customer Service at custserv@roomsaver.com or by calling 800-766-6728, option 2. If you are one of the first 20 to respond, you will receive a free gift! TRAVELER TRIBUTE? ?As a member for many years now, I enjoy your website and save money every time I travel. Why pay full rack rate when your service and discount is at my fingertips anywhere, anytime in the U.S.? I appreciate your invaluable service.? ? Kenneth Chin SEARCH STUDY OFFERS MARKETING INSIGHTS June 23, 2005 Men and women search differently, searchers are not very loyal, and most searchers don?t know - or care - about the difference between natural and paid search results. Those are some results of a study, ?How America Searches,? published Tuesday by search marketing agency icrossing and Harris Interactive. Though the results aren?t especially surprising, they do give marketers more data to consider when planning a search buy. They also set the direction icrossing will follow with its research efforts in the future. RoomSaver.com has a team of marketing employees that work on both sponsored and free listings on top search engines. These include Google, Yahoo, MSN, and AOL. Different users are drawn to either listing, and RoomSaver.com concentrates on having representation in each type. Traffic and keyword statistics are analyzed on a weekly basis, and reviewed and updated as needed. Click here to view the full article on HotelMarketing.com> SUCCESS STORIES? ?RoomSaver.com is one of the best advertising sites on the Web to increase your bookings in the lodging industry. We have been using RoomSaver.com for quite a while now and would not continue if we were not getting a good return on our advertising investment. RoomSaver.com reaches a huge number of travelers looking for discounts on lodging. My main interest in RoomSaver.com is to increase bookings at our motel and cabin rental business. But I have used RoomSaver.com myself to save money on travel and found it one of the easiest sites to use when looking for lodging in all the destinations I have traveled. For advertising purposes it gives you a large market for a fair price. Thanks RoomSaver.com. Keep up the good work.? ?Mark Trentham General Manager Rainbow Motel & Rentals 390 East Parkway PO Box 1397 Gatlinburg, TN 37738 We want to know about your success using RoomSaver.com, and what your employees and guests think. If you, your colleagues or one of your guests would like to share an experience with us, please e-mail editor@roomsaver.com. COMMENTS Share your opinions and suggestions about RoomSaver.com! Is there information you would like to see in RoomSaver.com Monthly? E-mail your suggestions to the editor at editor@roomsaver.com. To unsubscribe, please send an e-mail to marketing@roomsaver.com. with the word, ?remove? in the subject line. If you believe you have received a fraudulent message or have a concern about fraudulent activity regarding RoomSaver.com, please contact us at reportfraud@roomsaver.com or 866-603-6195. RoomSaver.com 5301 Robin Hood Road Suite 200 Norfolk, VA 23513 800.766.6728 866.353.9525 (fax) info@roomsaver.com |
|
