Client Newsletters on RoomSaver.com
*RoomSaver.com Monthly*
March 2004
An E-mail Newsletter to Keep RoomSaver.com Customers Informed
Look who's coming to the 2004 AAHOA Annual Convention and Trade Show in Grapevine, Texas? RoomSaver.com, of course! Come see us on 4/22 and 4/23 at booth #308 and pick up your free gift! Also, spread the word that we'll be offering new clients a 15% discount if they sign up for a RoomSaver.com advertising product at the show! See you there!
GOOD NEWS! RoomSaver.com's traffic is booming! In fact, since last year, visitors to our site have increased by 34%; and membership to our Travel Club has improved by 23% to over 134,000 members! Further, coupons are being printed 66% more than in 2003. And, according to comScore Media Metrix ratings service, during the month of January, the average user requested and searched 12 different pages on RoomSaver.com. This ranked RoomSaver.com sixth out of the top 22 coupon sites, and right behind Hotels.com (13 pages) and before Lodging.com (6 pages). The average user spent 5 minutes per usage day on RoomSaver.com, which ranked us third out of the top 22 coupon sites and placed us behind Priceline.com (6.8 mins.), and in front of Lodging.com (3 mins.) and Orbitz.com (2.6 mins.). Now those are compelling statistics!
MARKETING TRENDSAccording to the Travel Industry Association of America's (TIA) latest Travelers' Use of the Internet study, travelers' use of the Internet to plan and book their trips continues to grow. More than 64 million online travelers--30 percent of the U.S. adult population--used the Internet last year to get information on destinations or to check prices or schedules. Of that group, 42.2 million actually booked travel online during 2003. In 2003, over 42 million people--or two-thirds of all online travel planners--booked travel using the Internet. Airline tickets continued to be the most frequently purchased travel products online, reported by 75 percent of all online travel bookers. This was followed closely by accommodations at 71 percent, a dramatic increase from 57 percent in 2002. The use of e-mail to market travel promotions has become an effective tool for travel suppliers such as hotels and airlines to generate additional business. Over 35 million online travelers have signed up with a travel supplier website or online travel service to receive e-mail offers and promotions. In addition, 10 million have been influenced by an e-mail promotion to actually take a trip they otherwise would not have taken. That's powerful news! With that in mind, wouldn't you like to be featured in front of over 100,000 RoomSaver.com Travel Club members? RoomSaver.com's weekly e-newsletter is currently sponsored by several properties, which garner significant conversion rates. Get in front of those value-conscious travelers TODAY! Call 800-ROOMSAVER (766-6728), ext. 3 or e-mail marketing@roomsaver.com for more information.
Where is RoomSaver.com? Keep your eyes peeled for our ad on page 25 of the February/March 2004 issue of AirTran airlines magazine, Arrivals. Arrivals is a bi-monthly publication that reaches an estimated 800,000 business and leisure flyers each month throughout the nation. Also, check out page 12, under 'Web sites for travelers,' where AirTran has referred their readers to RoomSaver.com for our hotel discount coupons search. That is exciting exposure for us!
TRAVELER TRIBUTE Here is what Diane G. in Ohio had to say about her experience using RoomSaver.com hotel coupons: 'In the last two years of using RoomSaver.com's coupons (after a friend e-mailed us about you), we wing it. And it has worked out great. It sure has saved us a lot of money. We do appreciate RoomSaver.com. And we tell our friends about you! Thank you.'- This is merely one of many success stories on how RoomSaver.com really works and saves travelers money!
SUCCESS STORIES We want to know about your success using RoomSaver.com, and what your employees and guests think. If you, your colleagues or one of your guests would like to share an experience with us, e-mail editor@roomsaver.com. If we feature you as part of IN THE SPOTLIGHT, you'll receive a free gift!
COMMENTS Share your opinions and suggestions about RoomSaver.com! Informing customer service about your concerns will help us make RoomSaver.com work better for you. Contact customer service at 800-766-6728, option 2 or e-mail custserv@roomsaver.com
Is there information you would like to see in RoomSaver.com Monthly? E-mail your suggestions to the editor at editor@roomsaver.com
If you believe you have received a fraudulent message or have a concern about fraudulent activity regarding RoomSaver.com, please contact us at reportfraud@roomsaver.com or 866-603-6195.
Physical address: RoomSaver.com, 5301 Robin Hood Rd., Suite 200, Norfolk, VA 23513.
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