Client Newsletters on RoomSaver.com

RoomSaver.com Monthly

January 2004


An E-mail Newsletter to Keep RoomSaver.com Customers Informed

HAPPY NEW YEAR from RoomSaver.com!

Where is RoomSaver.com? Keep your eyes peeled for our ad in the February/March 2004 issue of AirTran airlines magazine, Arrivals. Arrivals is a bi-monthly publication that reaches an estimated 800,000 business and leisure flyers each month throughout the nation. Also, check out the December/January issue of Arrivals. On page 10, under ?Web sites for travelers,? they have referred their readers to RoomSaver.com for our hotel discount coupons search. That is exciting exposure for us!

RoomSaver.com E-mail Blasts Get your message in front of 100,000 value-conscious travelers. Did you know that 43% of our Travel Club members take more than 5 trips per year? Get in front of that audience by getting featured in our weekly newsletter that is e-mailed to over 100,000 Travel Club members who have registered for these weekly newsletters to be the first to learn about lodging specials. For more information, contact us at 1-800-766-6728, option 3, or e-mail marketing@roomsaver.com

TRAVEL TRENDS According to the Travel Industry Association of America (TIA), Americans are traveling more this winter. Even with tightened security creating longer lines at airports, Americans are planning to travel more this winter. From December through February, Americans will take 31.4 million separate business trips, an increase of 3.7 percent from last winter, according to an annual survey by the group. Leisure travel trips are expected to number about 164 million this winter, an increase of about 2 percent over the winter of 2002-2003.

RoomSaver.com Quick-stats

  • In an average month, RoomSaver.com attracts 260,000 unique visitors, with 1.8 million pages viewed. (Webtrends Reports)
  • Travelers spend an average of 15.1 minutes on RoomSaver.com, viewing more than 22 pages during a typical month. (comScore Media Metrix Ratings Service)
  • An average of 42,000 RoomSaver.com hotel coupons are clipped, while 79,000 are printed monthly. (RoomSaver.com database)
  • Orlando, Fla. and Las Vegas, Nev. are the most searched markets on our site, which average over 9,400 and 3,700 page views per month, respectively. (RoomSaver.com database)
  • Florida, California, Texas, New York and Virginia are the five most-searched states on RoomSaver.com.
  • Roughly 650 online travelers enroll in the Travel Club on a weekly basis. There are over 130,000 members of the Travel Club, 100,000 of which have elected to receive our weekly Travel Specials e-newsletters. (January 2004)
  • 38% of our Travel Club members prefer to reserve hotel rooms via the telephone versus 43% who prefer to reserve lodging via the Internet.

    INTERNET GLOSSARY Here are some common terms associated with the Internet and your Internet advertising campaigns:

  • Unique Visitor: when tracking the amount of traffic to a Web site, it refers to a person who visits a Web site more than once within a specified period of time.
  • Pageview: when someone through a browser requests a Web page. Pageviews are often used to track the number of impressions a banner receives.
  • Impression: the number of times an ad was seen, but not clicked on; when a page that includes a banner is viewed, it is considered an impression.
  • Creative: the concept, design and artwork that contribute to a given advertisement.
  • CPM: Cost per Thousand (roman numeral) impressions. The price paid by an advertiser for a content site displaying their banner 1,000 times.
  • Session: a completed visit to a Web site by a surfer/viewer/visitor. A session can start at the Home Page and last anywhere from mere moments to hours, depending on the interest the visitor has in the information at the site.
  • Inventory: the amount of available space for banners on a Web site that can be delivered in a given time period.
  • Click-thru: the act of clicking on a banner or other ad, which takes the user through to advertiser?s Web site. Used as a counter point to impressions to judge the response-inducing power of the banner.

    IN THE SPOTLIGHT? Jene Stewart, Radisson Hotel & Suites St. Louis, MO commented, ??I was happy to hear from [RoomSaver.com sales rep] that we had 15 click-thrus to our Web site in 20 days listed! This is good news and great exposure. I also appreciated the call from [RoomSaver.com sales rep] for the update - personal service and follow up!! Thanks.? Thank you, Jene! We appreciate your business!

    SUCCESS STORIES? We want to know about your success using RoomSaver.com, and what your employees and guests think. If you, your colleagues or one of your guests would like to share an experience with us, e-mail editor@roomsaver.com. If we feature you as part of IN THE SPOTLIGHT, you?ll receive a free gift!

    TRAVELER TRIBUTE? Here is what J. Williams from Austin, Texas had to say about their experience using RoomSaver.com hotel coupons: ?I wanted to say Thank you! My son is in the Navy and his brother drove from Victoria, Texas to meet him in Orlando. They had no room and every hotel they went to, the prices were too high or they were told this was peak season. I got on your Web site to book the hotel. Total with taxes was $43.00. How about that! They were quoted $59.00 without taxes. Keep up the good work. And another thing, we don't travel without a book [affiliate travel guides]. Looking through your book is the highlight of my day.? This is merely one of many success stories on how RoomSaver.com really works and saves travelers money!

    COMMENTS? Share your opinions and suggestions about RoomSaver.com! Informing customer service about your concerns will help us make RoomSaver.com work better for you. Contact customer service at 800-766-6728, option 2 or e-mail custserv@roomsaver.com.

    Is there information you would like to see in RoomSaver.com Monthly? E-mail your suggestions to the editor at editor@roomsaver.com.

    If you believe you have received a fraudulent message or have a concern about fraudulent activity regarding RoomSaver.com, please contact us at reportfraud@roomsaver.com or 866-603-6195.


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